Who are we?
“More than just authentic Taiwanese food — a taste of our culture and passion.”
PHASE2 is a next-generation hospitality group shaping the future of Taiwanese dining in Southeast Asia. Born from a family legacy that began more than a decade ago, we combine authentic flavors with modern experience design — delivering memorable hospitality rooted in culture, community, and craftsmanship.
Headquartered in Kuala Lumpur with deep operational ties to Taiwan, PHASE2 currently operates 15+ restaurant outlets across multiple award-winning brands, including 四四南村 Sì Sì Nán Cūn, Grand Taipei, and House of Taipei. Our growth is built upon strong fundamentals: centralized production, operational efficiency, and deep brand-building capabilities.
We believe great food is only the beginning. True hospitality connects people — across generations, across borders, across stories. As we expand throughout Malaysia, Taiwan, and beyond, our mission remains the same:
To deliver Taiwanese culture and flavors to the world — one meaningful dining experience at a time.
Early stages of hospitality
The P.I.L Group launched its first restaurant brand in Taiwan — Thai Town 瓦城泰國料理 — in 1989, marking the company’s official entry into food & beverage. Its success propelled expansion across Taiwan, and with more investors joining, the group launched brand after brand over the next decade:
- 1989Thai Town 瓦城
- 1996Very Thai 非常泰泰式概念餐坊
- 2000BIRD·TAIPEI 鳥·台北 泰式料理
- 2003goldfish 金魚東南亞料理
- 2003ROUGE 泰式飯館
- 2004the bed Shisha Lounge & Dine the bed 雲滇料理 水煙館
- 2004Just Rabbit 日本美式主題餐廳
- 2026PHASE2 Hospitality Group — 15+ outlets, 6 brands, one mission